Fashion Business Mentoring

The AFP team have developed a unique fashion industry mentoring and coaching system to lighten the load of day to day management of your business and give you feedback and support. The guidance of experienced fashion industry managers and small business owners helps you make informed choices to run your business in a profitable and rewarding fashion.

Our mentors and coaches can offer support for a one off project or work with you on a regular basis (daily, weekly, monthly if required) to address issues in your business and provide a sounding board for new ideas and product development. AFP mentors can offer a wealth of experience and provide you with strategies, tools and tactics to make your business work.

1. Marketing your Designs

At AFP we understand that often you are so busy working in and on your business that finding the energy to think of innovative ways to promote your products and services sometimes seems too hard. Serena Beirne is AFP's principal marketing consultant and has a great understanding of the industry and what works!

Australian Fashion Partners offers a suite of marketing, promotional and strategic services that allows you to make a real impression in the trade and consumer marketplace.

Services include:

• Product development and positioning
• Public relations management
• Brand identity development and management
• Advertising consulting
• Collateral and label design and development
• Sales strategy
• Market and industry research
• Customer relationship management strategy development
• Tender bid management and document preparation
• Internal and external communication strategy development and implementation

2. Business Planning

In today's competitive fashion marketplace, design and sourcing excellence alone will not make you successful. The real competitive advantage comes from having a well organised business with clearly defined systems and procedures to allow you to function at a highly efficient level.

Business owners are often so close to their business that it is difficult to see where improvements can be made. This has prompted AFP to offer reasonably priced business "Health Checks" in order to diagnose issues and develop treatment plans to decrease business complexity. This is an opportunity to make your business the business you want it to be.

Health Check treatment schedules include:

• Review or development of business plan
• Assess business owner's work/life balance
• Assess core skills focus
• Review business processes
• Review business technology
• Analyse supplier and customer relationships
• Review financial processes
• Review business motivation
• Review HR practices

3. How do I improve my Business?

Once we have completed a health check on your business we are able to look at areas that can benefit from process and system improvement. Together we can develop a customised management solution to meets individual's business' needs. We can increase profitability and efficiency while providing business owners and staff with an improved quality of life and career development pathways.

Areas we can work on include:

• Cost reduction
• Business Management
• Process Management
• Purchasing systems
• Human resources management
• Industrial relations management
• Financial Management
• Software selection and implementation
• Regulatory affairs management
• Supplier and customer relationship management

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